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Earn Money From Home Maintaining Fan Pages On Facebook And Twitter

Fan pages on Twitter or Facebook require people to connect with them. Get side gigs maintaining social pages. Remember that every social account you open represents a certain amount of ongoing effort. Nothing spells certain death for a prospective fan like a page that hasn’t been updated in a year. It is also important to remember the individual demands of each network. You can’t just put the same content out in every stream, because you are out there creating different relationships with different fan groups.

So, you’ve created and publicized the page, and now your Facebook popularity is blowing up. On the one hand, it’s exciting and comforting to see your number of friends growing each day. But on the other hand, your work has only just begun. That was the easy part.

Now you have to tend that garden. Start conversations, ask questions, elicit feedback about your project or your page, update with photos and videos (not only of your brand and team, but of other stuff your team enjoys), reach out to fans whenever possible, invent contests or just-for-fun hashtag games related to your brand category, upload and tag pictures from events, reciprocate other users’ kind mentions of your brand, and watch out for PR opportunities (and nightmares).

Tata Consultancy Services studied Social Media and entrepreneurship amongst 5,000 young people in 15 European countries. It found that 33 per cent use social media every day to hire, communicate with clients, network, collaborate and develop skills. 60 per cent said that social media helps them find freelancers. And 62 per cent use social media to grow their business network.

Experts agree that an entrepreneur’s online presence should span multiple social media platforms. After all, the more times your content is seen, the better chance you have of converting a person into a customer.

But too many sites can be overwhelming to manage. And going full pelt at all the channels without understanding their points of difference could be detrimental. For example, a post on Facebook won’t work in the same way as a Tweet or a LinkedIn update.

It’s not just knowing how to share content, but understanding that not all networks will be right for your business. Choose the ones that your target market engages with. So, if you’re selling organic bakes, Pinterest may be the best option. Whereas a youth football academy would probably find YouTube better.

It’s also important to remember the individual demands of each network. You can’t just put the same content out in every stream, because you’re creating different relationships with different fan groups. Even though many networks are quickly learning to combine and work with each other, the fact is that every social network is designed for a different purpose. Learning to use Facebook, Twitter or Tumblr wisely means using them each for their specific purpose. If you simply post the same information, jokes or content to every stream available, you’re running the huge risk that an annoyed fan will cut you out of the equation on at least one network, if not more.

So, you’ve created and publicized the page, and now your Facebook popularity is blowing up. On the one hand, it’s exciting and comforting to see your number of friends growing each day. But on the other hand, your work has only just begun. That was the easy part.

Now you have to tend that garden. Start conversations, ask questions, elicit feedback about your project or your page, update with photos and videos (not only of your brand and team, but of other stuff your team enjoys), reach out to fans whenever possible, invent contests or just-for-fun hashtag games related to your brand category, upload and tag pictures from events, reciprocate other users’ kind mentions of your brand, and watch out for PR opportunities (and nightmares).

Each and every area on your fan page is an opportunity to be funny, creative, smart or interesting. Select “favorites” for your page that will resonate with fans, describe your project in a clever way, and think outside the box. Use the five-picture photostrip at the top of your page in a genius way — tell a story, spread one image across the strip, or represent five different states of your project, for example — and you’ll gain fans on sight that had never even heard of you beforehand.

Looking after a Facebook business page can eat up your time if you’re not careful, but with time and a build-up of knowledge it’s manageable (maybe even enjoyable!). Analysing the Admin Panel, creating compelling content for posts and engaging with users on a daily basis will assure you have a successful Facebook page in the long run.

Your homebased gig

Good news! Just because you’ve set up your company’s Facebook page, it doesn’t mean you have to manage it all by yourself. Depending on the role assigned, you can make other friends or colleagues one of the following:

  • Manager
  • Content Creator
  • Moderator
  • Advertiser
  • Insights Analyst

Each role has a different amount of privileges, with the Manager having rights to everything. Adding a new admin is straightforward:

  • Make sure the person you want to make an Admin ‘Likes’ the page
  • Click on the ‘Likes’ box in the top left hand corner of the page and click ‘See All’.
  • Choose who you want to appoint and click ‘Make Admin’ and choose what role you want to assign them.
  • Whenever you or an Admin logs in as a page, they will see the Admin Panel.

You can reach out to social entrepreneurs and be their insights analyst or content creator or moderator. If you love social media and is doing it every day, this can be the right side gig for you.

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